USP Consulting - growth through strategic marketing

Give your company what it needs to grow — with USP Consulting

Plants are champions of growth. The right strategy is the key to success: playing to strengths, using resources efficiently, entering into targeted alliances and adapting optimally.
As a plant scientist, I am familiar with this; as a management consultant and marketing expert with 30 years of experience, I know exactly how to transfer these recipes for success to the business world.
Plants are champions of growth. The right strategy is the key to success: playing to strengths, using resources efficiently, entering into targeted alliances and adapting optimally.
As a plant scientist, I am familiar with this; as a management consultant and marketing expert with 30 years of experience, I know exactly how to transfer these recipes for success to the business world.
Get a head start with USP Consulting and set yourself apart from your competitors. Discover how my scientific approach can harmonize your strategy and marketing, leading to more effective and efficient marketing and the achievement of your ambitious growth goals.
flat illustration of a sequoia tree

Here's why you should choose USP Consulting for your strategic marketing needs.

Whether you are afreelancer, solopreneur or company owner, you want to increase your profile,serve more customers, and develop your business.

I can help you with that because I think and work entrepreneurially, scientifically, analytically,and creatively. When working with me, you benefit from clearinterfaces and short decision-making processes. Achieve a big effect withlittle effort.

I have 30 years of professional experience inmarketing, strategy, and design, particularly in the biotechnology, health, and food industries, and I am familiar with their market mechanisms.

For me, strategic marketing means:

  1. Developing a long-term concept that clearly identifies the target group, positioning, and unique selling proposition (USP).
  2. Focusing on customer benefits, results, or problemsolving through your products or services.
  3. Deriving coherent marketing components from this (names, slogans, core messages, logos, tone of voice, fonts and colors, images, and graphics), which are used daily in operational marketing.

I develop well-thought-out solutions for you, instead of simply 'generating' them.

That is what I stand for.

Portraitfoto von Ulrich Sperling in Büroumgebung, in dunkelblauem Anzug, sehr freundliches Lächeln

Dr. Ulrich Sperling

Founder of USP Consulting

What others say about my work

Ulrich Sperling's USP is to make your USP visible!

Ulrich offers first-class web design and advice. He immediately understood what I wanted to communicate and what my customers needed. I will always contact USP for additions to my website and improvements.”
Dr. M. Strasser
neurologist
“I found Ulrich Sperling to be a proactive and committed team player. He readily took responsibility for designing our website and e-cookbook with enthusiasm, patience, and creativity, and met our demanding deadline from conception to completion in just 3 weeks!
Luisa Fortunato
Interior designer and cookbook author
“For the first time in a long time, I had the feeling that someone created something especially for me. It felt like Christmas.”
Dr. A. Marx
Medical reviewer
“USP provided a great marketing plan and marketing collateral for our product line. From the small details to the overall strategy, USP understood our requirements for the market, our customer base and our products.”
F. Laager
SuperLab
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