Professional marketing advice for SMEs and freelancers

“Marketing is the noble act of helping someone solve a problem.”

Seth Godin says.

But that sounds easier than it sometimes is.

For over three decades, I've been analyzing marketing and communication strategies and thinking about improving them.

My extensive experience shows how the individual strategy and marketing puzzle pieces fit perfectly. This includes a company's vision and mission, its goals, effective use of resources, choice of markets, brand building, and marketing and sales.

At the heart of a successful marketing strategy is a cleverly chosen unique selling proposition (USP) as a link between business strategy and marketing.

Strategic marketing: How you benefit from it

Marketing is often misunderstood as a competition for attention, with winners and losers, due to limited customer attention.

Strategic marketing starts with product development and extends beyond purchase. It focuses primarily on content and secondarily on packaging.

It asks: How can we serve our customers better than anyone else?

Being better means solving relevant problems and exceeding expectations. The value you create for your customers is paramount, while your product's characteristics, development, manufacturing, and the method used take a back seat.

Such added value can

  • Save space, time, or costs
  • Reduce risks
  • Justify a higher price
  • Improve your reputation

Here are a few examples:

  • A manufacturer of high-end stereo systems promises: “With us, everything you hear sounds better” and omits technical details.
  • A quick and accurate laboratory test is important if the doctor suspects an infection. If this test is fast enough, the doctor does not have to prescribe medications on suspicion but can immediately choose the right ones. The test principle is not important.
  • The basic idea of mobile telephony is to be available anywhere. "Can you hear me now? Very good." is, therefore, a perfect slogan for a network service provider. Customers don't care about the technology behind it.
If you align customer benefits in the focal points and your entire marketing, positioning and unique selling point accordingly, your marketing becomes more efficient and sales grow.

You don't have to search for customers anymore, they come to you.
Your expertise lies in your company — mine in marketing. While you focus on your core business, I support you as an expert in positioning, USPs, brand names, brand development, effective websites and marketing materials.

In recent years, the success factors of marketing have changed significantly. It's not about screaming louder anymore, it's about distinguishing yourself in a meaningful way to your customers. Together, we develop creative and data-based strategies that appeal to your target group and help you stand out from your competitors.

Experience with USP Consulting how a scientifically based and strategically thought-out marketing approach will bring you growth and sustainable success.

Don't settle for anything below your standard

I am Ulrich Sperling, a natural scientist, marketing and strategy expert and founder of USP Consulting.

As a Marketing expert in the life sciences, agribusiness and food industries I understand their particular challenges and needs, but also appreciate the unique opportunities they present.

I develop tailor-made solutions to set your company apart from the competition and highlight its uniqueness.

Customers always notice discrepancies in a company's appearance — consciously or unconsciously. This reduces credibility and slows down sales.
My speciality is thoroughly reviewing and reconciling all components of the business and marketing strategy. This removes sales barriers and allows your company to grow.

When working with you, I rely on a scientifically based method and am committed to continuously supporting you on your path to success. If you are looking for a reliable partner for professional marketing specifically in the life sciences, agribusiness and food sectors, you've come to the right place.

I am happy to be at your disposal.

Portrait photo of Ulrich Sperling, sitting and reading a book about typography

Let's create new growth impulses for your company!

This is how we can work together

1

1-hour online meeting

Do you have any questions you would like to discuss with me via video or phone call?

Do you need a quick second opinion on a new product idea, logo, name or slogan?

Or can I take a look at your website and immediately give comments and suggestions for improvement?

Do you need help defining your unique selling point (USP) or target market?

Or is there anything else you'd like to ask me about?

Book a 1-hour meeting

Price: EUR 250.-

Inventory, analysis and action planning

Would you like me to thoroughly review your entire marketing strategy, branding, communication, or individual parts?
Then this offer is just right for you.

Does your marketing align with your business strategy?

Do your brand elements (logo, color scheme, typography) match your target group? Is your branding consistent across all channels?

What do your customers think of you?

Is your unique selling proposition (USP) clearly defined and communicated?

Is your website fulfilling its intended purpose? And is that purpose still relevant?

Check the appropriate boxes in the enquiry form below and let me know how I can help you.

1
OPEN ENQUIRY FORM
OR
BOOK A NON-BINDING CONVERSATION
2

Retainer

Do you want peace of mind that you can quickly and easily outsource strategy and marketing-related tasks without  committing to the details now?

Book a retainer and ensure my availability.

Retainers can be booked for 3, 6, or 12 months, with guaranteed capacity of 20 to 500 working hours.

The tasks that I can take on as part of a retainer include:

  • Suggestions for improvements to the interfaces between your business strategy and marketing implementation
  • Critical review or second opinion on all marketing, branding and design issues
  • Preparation of marketing and brand concepts
  • Customer surveys and market research
  • Create landing pages with high conversion rates
  • Preparation or review of marketing material
  • Copywriting and editing (English and German)
OPEN ENQUIRY FORM
OR
BOOK A NON-BINDING CONVERSATION

My services are perfect for you if

• You are a freelancer or owner or marketing manager of a small or medium-sized company (SME)

• You want to grow your business and get more customers

• You value critical thinking and want to bring structure and hierarchy to your content

• You're short on time, and looking for someone to move things forward quickly.
USP Consulting
The science behind successful marketing

HOME

TestimonialsAbout meWhat USP stands forContact

range

Marketing ServicesShop

legal

ImprintData protection
Cookie preferences
Copyright 2023: USP Consulting, Berne. All rights reserved