Strategy: Purpose Does the website have a clear, overarching purpose?
A website can serve various purposes, possibly several, but it should always be clear which is the main purpose. For example, it can inform, entertain or sell something. If a website serves several purposes, it should be clear which is the main purpose.
The website has no clear purpose. The website has a clear purpose. The website pursues several goals equally. The website pursues several goals, whereby the main goal is clear. Design/Strategy: Hero Section Does the 'Hero' section of the homepage immediately and clearly answer the questions 'who is speaking', 'what is this about' and 'who is this for'?
The hero section is the part of a web page that you can see immediately when you call it up, i.e. before you scroll down or move on to another page. It is also referred to as the area 'above the fold' in the language of newspapers. This part of a web page (the homepage) must answer quickly and clearly the questions of who is addressing the user here, what it is about or what the offer is, and whom it is for. If these three questions are not answered at a glance (about 3 seconds), the user is likely to leave the page without further interaction.
The hero section provides clear answers
Yes Partially No Technical/Strategy: Analytics Is user traffic on the website tracked, regularly analysed and taken into account when optimising the website?
There are various analysis tools that can be used to observe which pages of a website are visited how often, for how long, in which order, from which types of devices (PC, mobile phone) and where from. The best-known tool for this is Google Analytics, but there are many others. Very important when using these tools is the consent of the website visitor and the data protection-compliant analysis.
No analysis tool is used An analysis tool is used, but the data is not regularly reviewed. An analysis tool is used and the data is reviewed regularly. An analysis tool is used, the data is regularly reviewed and used to optimise the site. Functionality/Strategy: Call-To-Action Is there a clear call-to-action (CTA) in the hero section of the homepage?
A website can serve different purposes, e.g. inform, entertain, sell something or generate leads. Ideally, a website should have a single purpose and if it has multiple purposes, it should always be clear which is the most important. This is shown, among other things, in a clear 'call to action' to the website visitor such as 'Subscribe to our newsletter', 'Download our catalog' or 'Try our service for free for a month'. Often these calls to action are designed as clickable buttons. If there is more than one, it should be very clear which is the more important by emphasizing it graphically.
In the hero section of the homepage there is
no CTA 1 CTA several CTAs and it is clear which is the main one several equally important CTAs Design/Strategy: Navigation How many main menu items are there?
Navigation menus help the user of the website to find their way around. This is essential for websites consisting of several pages, but it is also helpful if the whole website consists of a single page with several sections. If navigation menus contain too many menu items, it gets confusing. Then several items should be grouped and, if necessary, presented in a second, subordinate menu level.
The main navigation menu has
2 items 3 items 4 items 5 items 6 items 7 items 8 items 9 items more than 9 items There is no navigation menu Design/Functionality: Responsiveness Is the website responsive?
Increasingly, websites are being accessed not from desktop computers, but from cell phones. This now accounts for around 50% of all website visits. However, websites are still mostly designed for display on large, horizontal screens first. Then it is important to adjust the page display when it is opened on a small vertical screen, like a smartphone. If the displayed content is simply scaled down proportionally, it becomes confusing and the text is often illegible. This leads users to quickly close the accessed web page again so it cannot fulfill its purpose.
The website is responsive, i.e. adjusts to various screen sizes
Yes Partially No Design/Accessibility: Colour Contrast How high is the colour contrast?
Black and white have the greatest possible colour contrast, so text written in black on white is the easiest to read. With other colour combinations it becomes more difficult, especially for people with impaired vision. This is why web pages with insufficient colour contrast are also displayed far down on the results list by search engines.
Go to https://coolors.co/contrast-checker
The colour contrast between the main text colour and the background colour is
< 3 > =3, < 4.5 >=4.5, < 7 >=7, < 12 >= 12 I need help with this. Let USP Consulting answer the question. Design: Colours How many colours are used on the website?
As with the typefaces, one should also be rather restrained when it comes to the colours. Too many different colours for text, graphics and background make you tired and make the website look haphazard and unprofessional. A rule of thumb says that the main colour should make up about 60% of a website, the secondary colour 30% and the third colour 10%. For special purposes, however, it may be appropriate to deviate from this rule of thumb.
Count here only the colours for text, background and illustrations if applicable. Colours in photos do not count, of course.
The website uses
only two colours (text and background). three colours four colours five or more colours Design: Typefaces How many typefaces are used on the website?
For the appearance and success of a website, the typeface must fit the purpose and content of the website. Too many different typefaces are detrimental. Ideally, one should limit oneself to one or at most two carefully selected matching typefaces.
Note that this does not mean font styles such as italic or bold, but genuinely different type sets such as Arial or Calibri.
The website uses
only one typeface two randomly combined typefaces two carefully matched typefaces three typefaces four or more typefaces Regulatory: Cookie Banner I Does the website have a cookie banner?
The European General Data Protection Regulation (GDPR) says that websites may not place cookies on a computer without the explicit consent of the owner of that computer. The only exceptions are cookies that are strictly necessary for a website to function. Therefore, every website (operated out of the EU/EEA and/or targeting EU and EEA users) must have a cookie banner that asks for consent to cookies and ensures that no cookies are placed before this consent is given.
My website has a cookie banner
Yes No It does not need one Regulatory: Cookie Banner II Are the cookie preferences privacy-friendly?
The European General Data Protection Regulation recognizes the principle of 'data protection by default'. This means, among other things, that the option 'no consent' must always be preset when requesting consent to the placement of cookies (exception: essential cookies) and that no 'nudging' to consent may take place, i.e. the options consent and rejection must be presented visually on an equal footing without the user being steered in a particular direction (consent). E.g., the option Accept should not be displayed in green while the option Reject is displayed in red.
Default settings in the cookie banner are privacy-friendly
Yes Partially No There is no cookie banner Regulatory: Privacy Statement Is there a privacy statement on the website?
A privacy statement is mandatory under the GDPR for all websites targeting users in the EU/EEA and or operated out of the EU/EEA. It must provide information in a generally understandable form about, among other things, the responsible party and the collection of data on the website.
There is no privacy statement I have created a privacy statement myself from components and templates, but I am not sure whether it meets the requirements. There is a professionally created customized privacy statement. Technical: Loading time How fast does your website load?
The loading speed of a web page is important for two reasons: firstly, many people who want to call up a particular web page, e.g. as a result of a search, abort the loading process if it takes more than two seconds. Secondly, web pages that are slow to load rank further down the list in the search results and are therefore accessed less frequently.
In a browser, open the website https://tools.pingdom.com and enter the address of your website in the form field. Under 'test from' you can select the nearest site. You will find the result of the test under 'load time'.
My website loads in
< 1 second > =1 second, < 2 seconds >=2 seconds, < 3 seconds >=3 seconds, < 4 seconds >= 4 seconds I need help with this. Let USP Consulting answer the question. Functionality/Technology: Updates When did you make the last small change to the website?
A good website is alive, i.e. it is not finished when published and then stays exactly the same forever, but it should be updated and amended regularly. If this does not happen, there may be various reasons for it. Perhaps not enough attention is paid to the website, other tasks are always more pressing, one is afraid of 'breaking' something on the website, or one is wary of the effort involved.
Here, every change, no matter how small, should be taken into account, even if it is only the correction of a comma error, the updating of a product description, the replacement of a photo or a new blog article.
The website was last updated
less than one month ago between one and two months ago between two and six months a go between six months and one year ago more than one year ago Functionality/Design/Strategy: General Overhaul When was the website last completely redesigned?
Even a constantly updated website ages. Of course, you don't have to and shouldn't follow every trend, but after several years, the common styles of text, graphics and layout, technical possibilities, customer needs, and regulatory requirements have probably changed so much that a website should be completely rethought, redesigned and built.
The website was last completely redesigned
less than two years ago between two and four years ago between four and six years ago more than six years ago 
